The (hidden) power of the 3-minute meeting
Of all the time-wasting exercises in life, meetings consistently rank near the top of the list.
So what if every meeting - every single one - had to be limited to a maximum of three minutes?
The (Best) Time to Innovate Is - Now
When the going gets tough - the tough get going. And this is why the best time to innovate is definitely now.
How to Understand the Two (Main) Directions of Company Growth
How do companies grow? What are the two main directions to “get bigger and better?” A brief overview of the two main axes of growth.
Why Steve Jobs Was a (Great) Marketing Engineer
Marketing engineers see the world differently. They do things differently. They act differently. They also think differently.
And that is exactly what Steve Jobs - the legendary force behind Apple - did and that is why he was a marketing engineer par excellence.
What is a Marketing Engineer (Really)?
The world belongs to the engineers. It might be tempting to think that marketing is exempt from this trend. It is, after all, a creative industry - one that often focuses on vision and values more than nuts and bolts. But the future of marketing belongs to the engineers as well.
Was 2020 (Really) Communication’s Finest Hour?
When covid-19 hit the world in mid-March with the force and severity of a modern blitzkrieg, people in every country discovered to what extent they value - and missed - communication.