Ian Simpson 12/2/22 Ian Simpson 12/2/22

The (hidden) power of the 3-minute meeting

Of all the time-wasting exercises in life, meetings consistently rank near the top of the list.

So what if every meeting - every single one - had to be limited to a maximum of three minutes?

Ian Simpson 7/23/22 Ian Simpson 7/23/22

The (Best) Time to Innovate Is - Now

When the going gets tough - the tough get going. And this is why the best time to innovate is definitely now.

Ian Simpson 3/12/22 Ian Simpson 3/12/22

How to Understand the Two (Main) Directions of Company Growth

How do companies grow? What are the two main directions to “get bigger and better?” A brief overview of the two main axes of growth.

Ian Simpson 12/29/21 Ian Simpson 12/29/21

Why Steve Jobs Was a (Great) Marketing Engineer

Marketing engineers see the world differently. They do things differently. They act differently. They also think differently.

And that is exactly what Steve Jobs - the legendary force behind Apple - did and that is why he was a marketing engineer par excellence.

Ian Simpson 11/13/21 Ian Simpson 11/13/21

What is a Marketing Engineer (Really)?

The world belongs to the engineers. It might be tempting to think that marketing is exempt from this trend. It is, after all, a creative industry - one that often focuses on vision and values more than nuts and bolts. But the future of marketing belongs to the engineers as well.

Ian Simpson 7/31/21 Ian Simpson 7/31/21

The (Easy) Fallacy of One-Feature Companies

Ian Simpson 7/3/21 Ian Simpson 7/3/21

The (Hidden) Marketing Value of ESG

Ian Simpson 5/31/21 Ian Simpson 5/31/21

Will Corporate (and Amateur) Journalism Eat the World?

Ian Simpson 5/29/21 Ian Simpson 5/29/21

Was 2020 (Really) Communication’s Finest Hour?

When covid-19 hit the world in mid-March with the force and severity of a modern blitzkrieg, people in every country discovered to what extent they value - and missed - communication.