Why the Moderator (Always) Counts

Conferences, whether in person or online, often utilize the panel discussion format to build their event program.

There are several reasons for this, not least because it allows a conference organizer to put multiple sponsor representatives on stage without filling up the overall time schedule.

Call it the 'need of greed and speed.'

Smart companies looking to get stage time for their product or service know that participating in a panel discussion can be a good or bad thing.

On the one hand, a solo spot in front of the audience seems preferable since the speaker doesn't have to give up precious minutes in front of the audience.

On the other hand, being on stage with another, sometimes more well-known company or even competitor, can encourage listeners to stick around where they might otherwise have skipped the session.

The success and value of a panel discussion usually come down to having a good moderator to orchestrate the conversation.

A good moderator keeps a proper pace and prevents the panel from turning into a monologue by turns. He or she also knows how to stimulate a lively conversation with follow-up questions and quick rejoiners to make sure the discussion remains a conversation.

At the end of the day, a good moderator should stay well enough behind the scenes that audience members and panel participants alike remember the content and not the questions.

Listeners will be able to walk away having learned something, perhaps feeling slightly entertained, but not cheapened by superficial banter. And those on the panel will be confident that they were able to present themselves and their projects in the best light during their time on the stage.

For a good panel discussion, don't start with the attendees only - make choosing a good moderator your top priority.

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Incidentally, a good moderator looks a lot like a good CEO...